Could this be what kids are doing with technology? How do we tap into this energy and creativity? This video went viral quickly after it was posted.
http://www.youtube.com/watch?v=NlMYWuGUZlM
Interestingly, though, there's a comment posted: "Activision hired an ad agency called Droga5 to produce this video to
promote their game. This isn't some labor of love, and madflux was paid
to post this on Youtube".
A little more research reveals that indeed, this video was created by an ad agency. Droga5 has been extremely successful in creating viral videos ostensibly posted by ordinary people. These creative ads seem to work, and certainly generate buzz!
See the video with the credits at http://creativity-online.com/work/view?seed=0c9a0da0.